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It takes a good idea to make history

ARTICLES & OPINIONS

Technology is a Magic Wand

If we know anything about Santa Claus, it is that each letter he receives most probably includes a wish for a state-of-the-art gadget. An outrage for elderly generations – despite the fact that all the people alive today have been born into a world in which television existed – it is a fact not quite […]

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ARTICLES & OPINIONS

Being Never Alone

Against all odds or expectations, the screen – irresistible and apparently on the edge of being a social insulator – seems to slowly become the arbitrator of our lives. Perhaps not surprisingly, not only for the now-teenaged generation, for whom technology is a sixth sense, but also for those that have discovered the unlimited resources […]

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ARTICLES & OPINIONS

It’s all about the ME Moments worth sharing

Our fast-paced daily schedules, when everything usually needs to happen yesterday, make ‘time is money’ literally true, for consumers and brands alike. The right solution, offered at the right time to the right person – in other words, relevancy and efficiency – becomes the norm in customer demands and an increasingly achievable objective for brands, […]

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