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It takes a good idea to make history

COMPANY NEWS

Story is king. With a powerful queen

A black and white board. All the pieces, prepared for the encounter, are about to start a quest of high stakes, with only two possible outcomes: all or nothing. It is a journey of courage and strategy, of calculated risk and unexpected moves, that takes players deep into the mind of the other to conquer. […]

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ARTICLES & OPINIONS

AI – Creator Or Tool?

In retrospect, every technological breakthrough humankind has made came with a promise of profound change. The industrial revolution dawned with the perspective that machines will take over human labour. The internet ushered in the idea that it will erase physical boundaries. Social Media promised that no person would ever be alone again. And now, Artificial […]

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ARTICLES & OPINIONS

A Last Look Back: Internet In Romania In 2018

It shouldn’t be a surprise by now: GDPR, the EU Regulation that marketers have feared intensely, finally came into force, taking Romania by surprise – it was not the tsunami we all had expected, but rather a tide that left behind a market quick to adapt and ready to fear the ePrivacy regulation still in […]

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COMPANY NEWS

TV – The Same, Only Different.

One of the landmark inventions of the XXth century, television mirrored the world into a screen that used to be the central place of our homes and often the highlight of our days. TV entertained and informed, it shaped minds, born ideas and raised generations.

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ARTICLES & OPINIONS

Marketing – The Power to Buy Time

It was Dan Ariely who told us that we may want to reconsider just how rational we are when we make everyday choices. Because, we learn, people inevitably decide not based on what they think, but on who they are.

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