In the past years, energy consumption reduction has moved on from being a challenge, becoming a global responsibility taken on by an increasing number of countries around the world – a shift that has created one of today’s most prosperous and overcrowded markets: LED lighting. This is why cost- and energy-efficiency, quality and safety – all standard advantages of LED lighting solutions, make room for brand attributes and business strategies to be the main arguments in consumer choices.

Pioneer of key-discoveries in the past century’s lighting industry, Philips has orbited its activity around the growing need for innovative lighting solutions, today offering the widest range of LED products available. With an impressive 60% increase in sales of LED lighting systems in 2014 as compared to the previous year, Philips Lighting Romania’s revenue partly relies on its B2B strategy.

As a result, 2015 marked the third edition of LEDStart, a B2B website destined exclusively to the salespeople of Philips authorized distributors in 9 countries (Romania, Bulgaria, Slovenia, Croatia, Bosnia & Herzegovina, Albania, Serbia, Montenegro, Macedonia) and designed to boost LED light sources & LED light fixtures sales.

An epicentre of the annual campaign that rewards the efforts invested in promoting and selling Philips LED lighting solutions, is a responsive, easy-to-use online platform that creates an all-the-more attractive competition – thus, it becomes the campaign’s performance-driving tool. – Cristi MIHAI, iManager, STRATEGAD.