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It takes a good idea to make history

ARTICLES & OPINIONS

Pokémon GO. A Quest for Meaning.

It defines us as humans and gives meaning to our lives: the sense of purpose is one of the driving forces behind our evolution as individuals. (…) We are programmed to embark on a neverending search of the next life-changing experience. Or, just as well, the rarest Pokémon out there.

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ARTICLES & OPINIONS

Do You Speak Emoji?

It all started in 2011 and since then, the world has been “emojified” – to the extent that these little guys are now an integral part of our digital language, spoken by more than 3.4 billion people.

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ARTICLES & OPINIONS

Retail, Reinvented. eCommerce did it Again.

A recent news about the opening of a second Amazon bookstore has thrown media and major e-tail and retail players into a frenzy of opinions, analysis and market forecasts based on the apparently counterintuitive decision of the eCommerce giant to enter a space it has made a purpose to shadow in the past two decades. […]

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ARTICLES & OPINIONS

Personalized shopping: From custom-made products to custom-made marketing

In “The Ladies’ Paradise” of the XIXth century, Emile Zola envisions a future in which women would make their shopping in huge commercial centers. Up until that point accustomed to a highly personal shopping experience, in which purchases were made based on necessity, rather than desire, and products were tailored for their clients, customers were […]

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ARTICLES & OPINIONS

The State of Internet in Romania for 2015

Stated as unacceptable, Romania has access to “much faster Internet than most of the US”; actually, it is currently in the top 5 countries that enjoy the fastest Internet speeds globally – a fact probably justifiable by the high number of users: now 11 million out of 19.8 million inhabitants. While traditionally led by urban […]

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