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It takes a good idea to make history

strategad internet romania
ARTICLES & OPINIONS

The State of Internet in Romania for 2014

Online advertising has already exceeded TV advertising – in the US (in 2014) and UK (in 2009), but market sources estimate that, a few years from now (we say 3 to 5 years), this will become a global fact. At the same time, the online market is currently the most developed media category in Europe, […]

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ARTICLES & OPINIONS

Creativity + Data = Love

At some point, marketing is a form of art, highly relying on intuition. But what if intelligence were behind experience and creativity?

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ARTICLES & OPINIONS

CPI is the New Black in Digital Marketing

With mobile ad spending gaining more of the global digital advertising investments, the app marketing costs are on the rise, while the cost-per-install pricing model continues to register a widespread adoption.

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