Native means coherence, relevance, customization - a personalized solution that’s starting to take a 180° turn towards standardization due to the need for scale. The next step, which the ad industry has already begun to consider, is Programmatic Native Advertising, however paradoxical in meaning.
The programmatic advertising creates a new ecosystem and shapes a different approach for how ad inventory will be sold, online and offline.
With more and more money being spent on small screens, mobile-first must become the norm in digital advertising in the following years.
In comparison with Gen Xers, who followed the traditional build-a-career-start-a-family model, their successors invest in themselves and in what they believe in. For them, experience is more important than goods, and the shift they have made - from owning to loaning, from comfort to freedom - is the proof.
Online advertising has already exceeded TV advertising – in the US (in 2014) and UK (in 2009), but market sources estimate that, a few years from now (we say 3 to 5 years), this will become a global fact. At the same time, the online market is currently the most developed media category in Europe, […]
Create. Listen. Respond. - A new triad in Marketing