Forever has passed since we started forging our stories in images: carved in the dark chambers of pyramids, painted on the walls of Ancient temples, and, much later, on urban facades; we then invented language to craft tales that would imprint on the conscience of future generations. But only recently did we learn to create stories people can actually live and offer experiences we all hope will drift us apart from our daily lives and take us to our wonderland.
A little more than a century ago, the first film met the eyes of an audience; a blink of an eye later, we witnessed the birth of what has become an incredibly complex industry that has managed to influence how we live, as much as the way we think and relate to the world.
Meanwhile, entire generations have grown up with manufactured legends, superheroes and adventures that charmed their way into our hearts with a very powerful promise: Happily ever after – our most well-hidden wish that seduces us into taking journeys other than our own and immerses us into adventures we would otherwise not experience.
Today the stories/brands we believe in, those that respond to our need for divine and mystery, love and fulfillment, have replaced our past gods with an entirely new pantheon: not any less illusionary, not any less necessary than before.
For decades now, TV olympians have been our reliable source of marvel, while TV sets became a universal timer setting the rhythm of our daily lives. Along with a new and more alert pace, we have found a more personal way to provide the daily dose of happiness on all our screens.
Technology has allowed us to become curators of the stories we choose to experience, which we later on use to create our own. – Cristi MIHAI, Managing Partner, STRATEGAD.